Methodology

Our Research & Scoring Methodology

How NutriDupe calculates active-ingredient equivalence, bioavailability ratings, and price-per-serving transparency.

What Defines a NutriDupe?

A NutriDupe is NOT a cheap knock-off or unverified counterfeit. Every alternative listed must meet three non-negotiable standards:

cGMP-Certified Facility

Manufactured under current Good Manufacturing Practice regulations enforced by the FDA.

FDA-Registered Facility

Produced in a facility registered with the U.S. Food and Drug Administration.

Third-Party Purity Verification

Verified by NSF, USP, Informed-Sport, or accompanied by a verifiable Certificate of Analysis (CoA).

The 50/30/20 Equivalence Formula

Every NutriDupe comparison score is calculated using a transparent, weighted formula that prioritizes what matters most for clinical equivalence.

Equivalence Score Formula

Equivalence Score = (50% × Active Overlap) + (30% × Dosage Precision) + (20% × Bioavailability Quality)

Active Ingredient Overlap

50% Weight

Evaluates raw active compound presence while excluding fillers, synthetic binders, and inactive excipients. We compare the complete list of active ingredients in the benchmark product against the dupe, calculating the percentage of shared actives by both count and clinical relevance.

Dosage Precision

30% Weight

Compares active milligrams per serving against the benchmark's label claims or established clinical study thresholds. A dupe with dosages within 10% of the benchmark receives full credit; wider deviations are penalized proportionally to ensure therapeutic equivalence.

Bioavailability & Chemical Quality

20% Weight

Grades compound absorption based on chemical form. Grade 5 is awarded for chelated or methylated forms (e.g., Magnesium Glycinate, Methylcobalamin). Grades descend to Grade 1 for low-absorption forms like oxides (e.g., Magnesium Oxide), which have documented bioavailability as low as 4%.

GradeForm QualityExamplesAbsorption
5Chelated / MethylatedMagnesium Glycinate, Methylcobalamin, P5PExcellent
4Coenzymated / Active5-MTHF Folate, CoQ10 UbiquinolVery Good
3Standard / CitrateCreatine Monohydrate, Calcium CitrateGood
2Bound / ComplexZinc Gluconate, Magnesium CitrateModerate
1Oxide / Low-gradeMagnesium Oxide, Zinc OxidePoor (as low as 4%)

Cost Calculation Transparency

Price-per-serving is the single most important metric for true cost comparison. We calculate it using a straightforward, auditable formula.

Cost Per Serving Formula

Cost Per Serving = Retail Package Price / Servings Per Container

Benchmark: AG1
Retail Price$79.00
Servings30
Per Serving$2.63
Dupe: NutriDupe Greens
Retail Price$39.99
Servings30
Per Serving$1.33
Your Savings
Retail Price—
Servings—
Per Serving$1.30/serving

Editorial Independence

Our scoring formula is applied identically to every product, regardless of affiliate status. Affiliate partnerships do not influence equivalence scores, bioavailability grades, or cost calculations. All scores are derived from publicly available label data and peer-reviewed clinical literature.